Lukáš Rýdl has worked in the field of marketing, communications and brand management for over eight years. With both local and international experience, he has worked with the agency Mark BBDO, where he was responsible for the digital division and managed the iPrima.cz brand for the largest commercial Czech television channel. Lukáš also worked in the Czech Association of Communication Agencies, where he was the professional guarantor for Search Engine Marketing and was also responsible for semestral courses in the organisation’s Digital Academy. For 14 years, he has carried out training and consulting activities for the public and has prepared specialised educational events for the corporate sector. He holds a Trusted Digital Media Advisor certificate from Google and completed their two-year Agency Leadership Program. In his practice, he prioritises Customer Experience management methods and always bases his strategies on precisely formulated marketing insights.